Markup & Margin Calculator
Enter your cost and either a markup or margin — get the selling price and both figures, since they're easy to mix up.
Selling price
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Equivalent margin
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Markup vs. margin — the difference that trips people up
Markup is profit as a percentage of cost. Margin is profit as a percentage of selling price. A 50% markup is NOT a 50% margin — cost 100, +50% markup = 150 selling price, but profit (50) is only 33.3% of that 150, so the margin is 33.3%. Mixing these up is one of the most common pricing mistakes in small business.